Who we are

WHO WE ARE

Technology, experience and responsibility.

For Roberto Simonelli, electronics and the world of motorbikes have never been just a passion, but the beginning of a path made of research, experimentation and the desire to transform technology into a useful and concrete tool in real life.

Crono-Time was born in the 1990s, a project developed directly on the track and in the pits, where Roberto designs and creates technological solutions for motorsport: infrared chronometers, digital instruments for engine control, wireless sensors, tire warmers with digital display and satellite systems.

In 2008, a serious motorcycle accident represents a turning point.
 

From that experience ICE-KEY | took shape IN CASE OF EMERGENCY®: a device designed to make personal and health information available in a simple and immediate way, when it may be useful to do so.

Over time, ICE-KEY evolves from the first USB solutions to the most intuitive and advanced technologies. With the introduction of NFC (Near Field Communication), the vision expands further, making access to information even simpler and more natural.

A clear idea: putting technology at the service of information.
Because innovation has value when it is concrete, accessible and, in the case of ICE-KEY, it puts people in a position to manage their data independently.

Today every product is born from the same belief: the same attention to reliability, ease of use and individual responsibility is applied to different contexts, from the protection of Made in Italy to anti-counterfeiting, from temperature monitoring in refrigerated transport to innovative projects in different sectors.